Tropical Vibes didn’t begin as a rum company. It began as a travel agency concept—we envisioned ourselves sending our customers to beautiful tropical destinations around the world. We loved the tropics and wanted to share that passion with our customers.

Then we tried to build the travel agency part. We learned quickly it’s a serious business with serious complexity, and it wasn’t the right vehicle for us. The funny part is the travel plan didn’t work, but the brand name stuck. People remembered the name and the feeling behind it.So we stopped trying to book trips and focused on something we could actually deliver.

Why rum
We weren’t even big rum drinkers at first. We even found ourselves saying, “I don’t like rum. It’s too sweet” when we first started. We soon learned that rum has more range than people expect, and a lot of it isn’t sweet at all. So we tasted a ton of samples, learned to appreciate the differences, and chose a rum we’re proud to put our name on.That’s the standard Tropical Vibes is built on. We weren’t trying to make something fancy; we were trying to make something good.

What you’re getting
A rum with a clear point of view: balanced flavor, clean finish, and no gimmicks. Easy to enjoy on its own, and it holds up in simple cocktails without getting lost.