Some people live at the beach.

The rest of us bring the feeling with us.

Tropical Vibes started as a simple idea: create things that feel like a break from real life. Hats. Tees. Gear that reminded people of where they'd rather be—even if they were nowhere near it.

It wasn’t about palm trees and pineapples. It was about the shift. That instant mood lift.

The rum came later—because if we were building the vibe, we wanted to drink it too.

Now we’re designing products that bring that energy into your day—at home, on the road, in your regular life. Whether you're wearing it, sipping it, or just looking for a mental escape that doesn’t require a boarding pass.

You're not buying a souvenir.

You’re buying something that feels like a deep breath.